Womenswear brand Deal plans foray into European markets

Deal – a women’s wear brand plans to expand in to overseas markets in the Middle-East countries like Dubai, Bahrain, Muscat and Saudi Arabia. European countries like Spain, Portugal and Denmark too are on the radar.

Deal which started its journey with a line of formal wear by targeting women in the range of 18–35 years of age has now gradually shifted its focus to designer denims. Alongside, it also offers a collection for girls from 6 to 16 years.

The brand along with strengthening its presence in the Indian metro cities is also planning a foray into tier II and III towns and cities through a mix of exclusive and multi brand outlets and large format stores.

Deal currently has a flagship store in Mumbai and three more stores are on the anvil. It is also available in around 2,000 points of sale (PoS) across India. It also plans to strengthen its distribution channel, to penetrate further in to the Indian markets.

“Our aim is to have at least two exclusive stores in each overseas region – Middle East and Europe to begin with. Post that, we will expand further, Apeksha Patel, Director - Deal Clothing told fibre2fashion.

Informing about their target consumers, she says, “Our target woman ranges from 18–35 years of age. In other words, a woman, who is young, spunky, stylish and wants to flaunt her fashionable quotient. For our kid’s line, we target girls from the age of 6 to 16 years”.

In the near future, we also plan to increase our product offerings by including bags and other accessories, she informs.

Terrot to present UCC572 & S296-2 machines at ITM

Terrot to present UCC572 & S296-2 machines at ITM

Terrot GmbH as one of the world brand leader is among the exhibitors at ITM 2012. It will exhibit machine models Double-Jersey Electronic-Jacquard UCC572 as well as Single-Jersey S296-2 Open Width Frame.

ITM Texpo Eurasia 2012 Exhibition to bring together the world’s leading textile technology manufacturers in Istanbul is organized on 21-24 April 2012 at Tuyap Beylikduzu Fair and Congress Center.

Exhibition machine model S296-2 Open Width
Best price-performance ratio in High Speed Single-Jersey for perfect Elastane plaiting. The Open Width device fulfils the raised quality demands for first class Elastane plated knitwear.

Exhibition machine model UCC572
The stringent standard of quality and reliability of Terrot machines achieve its culmination with its Jacquard machine series. The ceramic PIEZO selection elements form the electronic-mechanic interface which reliably implement the knitting information even with extremely fine machine gauge at high speeds. This means for you: highest degree of efficiency, lower costs for wearing parts and thus best performance.

Terrot GmbH

U.S. Organic cotton production up 10-15 percent in 2011

According to a Japan Cotton Traders’ Association report, the 2011 crop of organic cotton in the U.S. is estimated to have increased by 10-15% in the last two years. The bullish prices of organic cotton are encouraging an expansion of cultivation in the U.S.

According to a USDA survey on organic cotton growers, marketing organizations, ginners, etc., the 2010 U.S. organic cotton crop increased by 5.1% over the previous year to 12,982 bales. Bullish organic cotton prices of 140-200 U.S. cent/lb. further encouraged production in 2011. Cultivation concentrated in Western Texas.

BRILLIANT HEIMTEXTIL 2012

Kohan Textile Journal
Interview with Mr. Detlef Braun (Board of Management Messe Frankfurt)

please explain about Messe Frankfurt's exhibition strategies, general policies and views on the organization of textile exhibitions in different parts of the world?

Messe Frankfurt is an international player since 25 years. Outside Germany, the company has implemented its proved strategy to provide particulary small and medium sized companies with customized marketing platforms. That means, Messe Frankfurt exports succesful trade fair brands from its headquarters in Frankfurt all around the globe by means of its dens network of 28 subsidiaries and about 50 sales partners. This strategy opens worldwide opportunities for customers of all industry segments to make business in foreign markets. At the same time, this strategy of internationalization strengthens the leading trade fairs for the industries in Frankfurt. More than 72 percent of all exhibitors in Frankfurt and about 47 percent of visitors come from abroad. Concerning textile exhibitions, Messe Frankfurt is the world's leading organizer with more than 30 trade fairs worldwide. We offer exhibitions and expertise for the whole value added chain of textiles.


2. What is your policy and plan for heimtextil fair performance with most quality and quantity?

Heimtextil 2012 is reinforcing its status as the world’s biggest trade fair for home and contract textiles, with a substantial number of exhibitor registrations from every part in the world. Last year we had 87 percent of our exhibitors from outside Germany which means a new record level of internationality. With a multi-faceted display of textiles for bed, bath and table to product ranges for windows, upholstery, floor, wall and sun protection, Heimtextil in Frankfurt spans the full portfolio of home and household textiles. And Heimtextil not only offers an unrivalled portfolio of products but also a highly interesting and informative complementary programme for our exhibitors and visitors.


3. Heimtextil Frankfurt has made itself known as a greatest event in home textile industry. Do you think this popularity will undermine other heimtextil branches in Russia and India?

Quite the contrary, the adaption of the international brand strategy within different markets - in combination with well known product groups - creates valuable synergies for exhibitors and visitors. In this manner, our customers gain new customers within new regions. Many of Messe Frankfurt's trade fairs outside Germany are - following the leading exhibition in Frankfurt - the second or third biggest events for their industries.

4. Kindly let us have some information about the capacity of Middle Easthome textile capacity for participating in heimtextil. How do you evaluate the share of ME countries among your exhibitors and visitors?
From Egypt, Syrian Arab Republic and United Arab Emirates we had 51 exhibitors. About 4.000 visitors from the Middle East came to the fair. We very much appreciate this considerable participation in Heimtextil. The Middle East contries play an important role in the global textiles production and we are very much looking forward to attracting more exhibitors and visitors.

5. Could you tell us about the different events that take place during the Heimtextil 2012?

Traditionally the Heimtextil Trend show is one of the event highlights during the trade fair. In Forum 0 you can see the trendsetting work of seven international design and style agencies. Again Heimtextil offers the contract business a wide range of services: Lectures, special shows and competitions shine a light on topical contract business themes. Visitors can also look forward to guided tours as well as round-table discussions and talks in the foyer between halls 5.1 and 6.1 with numerous interesting themes, as home-textile fashion trends or sustainability. The theme of sustainability will be explored in greater depth in a special show in Hall 11.1. Further more we are working on several other events at the moment.

6. What is your prediction concerning the number of exhibitors and visitors this year?

After the successful event at the start of the year it looks as if there will be a very strong turnout at the 2012 Heimtextil with an increase of the hall capacities compared to 2011. In addition to many of the companies that are present every year, important exhibitors returning to the fair, as well as new ones, have already announced to come to next year’s international trade fair for home and contract textiles.